PowerPoint Presentation Objectives
Now that you have a better idea of your audience, focus on your topic:
- What question do you want to pursue? Why would someone come see your presentation?
- What objectives do you want to address?
- What story do you want to share/tell?
Second, how will you tell your topic? There are generally four stands you can make in a presentation:
- Argument – are you trying to persuade the audience? For example, when I created my proposal defense, the main purpose of my presentation was to argue for why I wanted to do my study. I needed to say what I wanted to do, then provide evidence to persuade my committee that I was capable of doing it.
- Informational – are you trying to teach the audience something? Is this an instructional topic, where people are coming to learn something from you? If so, what level will you be teaching at? How will you construct your information so that people can follow along?
- How-To – these presentations are a little bit different than informational presentations, in that you are expecting the audience to be able to mimic what you are doing. Thus, questions to consider: What skills/knowledge will they get out of this presentation? What examples and demonstrations will you do, and how will you do them? What problems may they anticipate, and how do you overcome them?
- Promotional – are you offering a service or trying to sell something? If so, how useful is your product? How will you effectively tell your audience about this product, and what will they get out of it? What will it cost them, or what is it that you would like to do?
Like stories, all four presentations require a beginning, a body, and a conclusion. The beginning is your hook, to capture your audience’s interest. It presents the “why” part of why your audience is here, and why the information you will provide is valuable.
The body of your presentation provides evidence to back up your why, made clearly and logically. It builds upon the “why” of the intro, and ends with the usefulness of your information, to the “take aways,” or conclusion that leaves your audience with points to remember or discuss.