Virtuosity 11.11

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Archive for the month “May, 2019”

3 Books that Every Entrepreneur Should Read on How to Start a Business – Part III

In addition to talking to people and accessing networks, prepare to spend days and weeks consuming YouTube videos, watching courses, and of course, reading books. Here’s the books that I’ve found that were most helpful to me on my journey:

Start with the Business Model Generation book! It’s a quick and easy read, but the Business Model Canvas will help you organize your thoughts and develop a working (and constantly evolving) business model for your company.

Cover of the Business Model Generation Book
Business Model Generation by Osterwalder and Pigneur

Kawasaki’s The Art of the Start, is next on my list. This book gets your head in the game, and gives you the mindset that you need to be an entrepreneur. You’ll get a surface view of entrepreneurship, and links to help you dive deeper.

Cover to the book, The Art of the Start by Kawasaki
The Art of the Start by Kawasaki

Startups run on a completely different model than other companies. The Startup Owner’s Manual will help you truly understand what running a startup entails, and it includes great advice and guides for building your company and how to get started. I also highly suggest that you take the free complimentary course by Blank called, “How to Build a Startup” which is hosted on Udacity. Chock full of great advice, and it will give you more details than the manual.

Cover to the book "The Startup Owner's Manual" by Blank and Dorf.
The Startup Owner’s Manual by Blank and Dorf

Well, that’s my top 3 book picks to start you off. There’s tons of other books out there, and you’ll need to choose them based on the style that speaks to you. However, I’d say that I built my business foundation from the three books that I’ve mentioned right here. Happy reading! ~Y

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How to Start a Business and Where to Go for Help – Part II

In my last post, I shared how you should share your ideas with friends and family. Once you’ve got a fairly good idea of what you want to do, and have practiced communicating this idea clearly to others (incidentally, clarifying what you want to say about your business is an ongoing process that never ends), it’s time to leverage your local community support systems. Here, I list a few places you can go to help you get started.

Connect with your local Small Business Development Centers (SBDC). You can go to the website, and find your state and region. Reach out to them, and schedule an appointment to come in and talk to someone. They will give you really good advice on how to move forward on your business. The local SBDC gave me a complete step-by-step guide on the applications and technical pieces for getting started. You’ll also find that they have experienced business people who can give you good advice on starting your company.

Tap into your local university or community college business networks. Oftentimes, academic institutions will have services to help out entrepreneurs. For example, Iowa State University has the Pappajohn Center for Entrepreneurship that acts as a hub to connect entrepreneurs from across the state. See if your local institutions may have similar things.

Tap into your state resources! See, states realize that growing local business is good for local economies. That’s why they all have resources for getting entrepreneurs started. For example, when I Googled, “Legal assistance in Iowa,” I found a site that had links to affordable legal help all over the state. Believe me, at some point, you will need a lawyer to trademark, protect your intellectual property, or get your business paperwork in order. These resources help to get you started. If you Google the term, “Entrepreneurial support for (put your state name here),” you’ll find a host of localized state links to help you. D

Don’t be afraid to reach out and talk to people for help. Oftentimes, you’ll get connected to a whole host of other resources and people who will be there to support you. Plus, the more people hear about your business and what you’re trying to do, the more they can spread your message through their own connections. So, get out there, and get connected!

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